Like most people, you’ve probably realized that you can only do so much productive work before you’re exhausted.
Whether that’s 6, 8, 10, or 12 hours, you have a limit, and anything above that simply becomes unsustainable.
But that presents an issue:
How do you scale a fitness business without working more hours? It might seem impossible because every client demands attention and requires you to dedicate part of your day to them.
Luckily, there is a potential solution to the problem, which comes in the form of online fitness training.
What is Online Fitness Training?
Online training is exactly as it sounds. It is a coaching approach where you don’t meet your clients in the real world. Instead, all your communication occurs online, and you can help them get results even if you’re thousands of miles apart.
Coaching can occur in many ways, including through video and phone calls, email, messaging platforms, and more.
Is Online Fitness Training a Good Way to Scale?
At first glance, online training might not seem like a valid way to evolve and help more people reach their goals. But the truth is that it is likely the best option if you’re interested in scaling your coaching practice to help more people, earn more money, and have more freedom.
Unlike in-person coaching, online training is great because you don’t have to dedicate as much time to each client. As a result, you can coach more people, work fewer hours, and have greater flexibility.
The question is, “How can I quickly scale online fitness training?”
Scale Online Personal Training: 2 Practical Tips
1. Outline the Process
Working with a framework is a great way to be more productive. Specifically, you must outline the entire process from your initial communication with your client to when you deliver their initial training plan.
Here are some things the process might include:
- Quick video call to determine if you’re a good fit for one another
- Delivering a PDF file that answers frequently asked questions about you and your service
- Sending over legal documentation (liability, terms of the partnership, rules, etc.)
- How will you accept payment
- Sending over a questionnaire and spreadsheet for your client to fill up and return
2. Attract Clients
It’s impossible to scale your business without attracting new clients in a simple and sustainable way.
One excellent way to do so is to display your value to the world by sharing free information through articles, videos, and helpful content on social media.
In addition to providing value, doing so develops your reputation and allows people to see you as an expert, as the go-to person when they need fitness-related information.
Building a following will make it easier to expand your client roster simply because people will be more likely to come to you seeking advice.
In-person fitness training can be gratifying because you get to help people and see them improve in front of your eyes.
But if you’re looking to scale up your business, online coaching presents the perfect opportunity because you can work with more people simultaneously.